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Content Jam
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The Social Feast
MONEY
MONEY

Money and business go hand in hand, so why are we so reluctant to talk about money?

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CreativeResauceDecember 17, 2019Content Jam
SOCIAL MEDIA STRATEGY 101
SOCIAL MEDIA STRATEGY 101

Think social media is overwhelming and you tend to leave it in the too-hard basket? Learn how to create your own narrative which means you’ll never be searching for valuable content again.

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CreativeResauceDecember 17, 2019Content Jam
WHAT IS YOUR BRAND STORY?
WHAT IS YOUR BRAND STORY?

Stories are not new to us even though the way we use them now is very different. However finding your story, that is relevant to you and your audience is not as easy as it sounds.

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CreativeResauceDecember 15, 2019Content Jam
HOW DO YOU VISUALISE YOUR BRAND?
HOW DO YOU VISUALISE YOUR BRAND?

A brand is so much more than just a logo, here I go through what a brand is and the basic building blocks required to create one.

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CreativeResauceDecember 12, 2019Content Jam
WHAT AM I REALLY SELLING IN MY BUSINESS?
WHAT AM I REALLY SELLING IN MY BUSINESS?

One of the most misunderstood things about starting a business is working out what you are selling? What is your actual service, what Is your product? Are you selling your time or your ideas? When your business is about you does that mean you are selling yourself?

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CreativeResauceDecember 11, 2019Content Jam
IS YOUR BUSINESS ABOUT YOU, OR YOUR CUSTOMER?
IS YOUR BUSINESS ABOUT YOU, OR YOUR CUSTOMER?

You’ve heard it a million times, identify your Ideal Customer Avatar or your business will FAIL!!!! But is that really the best way to go about attracting your dream clients?

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CreativeResauceDecember 10, 2019Content Jam
HOW DO YOU FIND THE MR RIGHT OF IDEAS?
HOW DO YOU FIND THE MR RIGHT OF IDEAS?

You have a bunch of business ideas swirling around in your head, but how do you decide which one is right for you?

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CreativeResauceDecember 9, 2019Content Jam
HOW IMPORTANT IS PERSONAL BRAND PHOTOGRAPHY?
HOW IMPORTANT IS PERSONAL BRAND PHOTOGRAPHY?

You’ve noticed how all your competitors have started representing themselves with professional, high-quality imagery, but how important is personal brand photography really? And do you need it for your business?

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CreativeResauceNovember 24, 2019Content Jam

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Honestly, I’m too exhausted to write a micro-blog full of useful tips for you like we usually do. But I just had to post this pic of @kenyabella wearing @ilandco today. How does this gorgeous women look so relaxed and get so powerful at the same time??
Have you set your goals for 2020? We’ve just been discussing setting some time aside for this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This time of year is so hectic, especially for us mums who also run our own businesses. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But goal setting is a form of self care. Setting out what you want to achieve and developing steps to get there will enable you to create the life you want. And isn’t that the ultimate form of self care? @dinasavitz looking thoughtful and gorgeous. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Are you goal setting for 2020?
This weather has us reaching for the water... how are you coping?
We will always go the extra mile to create the perfect visuals for your brand when you work with us. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We got the incredible shot of @claudiamiranda____ at our photoshoot for @undivided_inc recently, but the original background just wasn’t on-brand for the client. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Everyone thought @claudiamiranda____ looked incredible, the pose, the vibe, the energy were all perfect, but the original background just wasn’t quite right. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So we moved her over to this graffiti wall instead and she looks even more incredible! Swipe right 👉🏻 for the original image. Whatever our clients need we will create for them.
Have you been thinking about getting some brand photography done, but been holding off because you think it will be embarrassing, or awkward, or just plain weird? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We get it. We’ve been there! It’s part of the reason we created Content Jam. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To make brand photography affordable, but most of all FUN!! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And as you can see from this pic, Sylvia from @justbewhole had a tonne of fun this week when we took a bunch of awesome new images for her. If you need some new shots for your business and want to have fun doing it, shoot us a DM!
You can style a shot and plan it within an inch of its life and it still doesn’t work out and sometimes the shot just lines itself up and says ‘shoot me baby’. Well kind of. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We love this shot because it totally represents the brand we were shooting for - @undivided_inc ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Its a totally inclusive fashion brand that’s sole purpose is to make the world an undivided place. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When @claudiamiranda____ lay down on the grass to take a break, it was just such a great angle. Everything looked so good. She looked fantastic and so did the product. Add @kenyabella and then well... magic happened.
I can just design my brand in Canva, right? My answer might suprise you… ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ N E W O N T H E B L O G ✨ HOW DO YOU VISUALISE YOUR BRAND? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A brand is so much more than just a logo, here I go through what a brand is and the basic building blocks required to create one. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Check out the blog and tell us what you think! Link in bio 👆🏻
We’re going to share a little secret... Want to head into 2020 never having to stress over how to connect with your audience again? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ One of the reasons we love combining brand photography and content creation into our other services is that we get to spend a couple of hours with our clients just chatting while we set up shots and create gorgeous images. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Inevitably, at some point, they tell us they don’t post on their social media regularly because they don’t know what to say. They don’t know how to connect with their audience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But it’s simple really. You just need to find your story. What are you passionate about and how can that passion serve your audience. Also, please don’t think you need to always be educating your audience. Serving can come in so many forms, and yes giving them useful tools and tips (like this fabulously entertaining post 🤣🤣) is useful, but often the businesses we get the most joy from are the ones that can make us laugh. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When you find your narrative and realise just being yourself is all that’s required, working out what to tell your audience isn’t overwhelming anymore. It’s like talking to an old friend. It becomes natural. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is Claire from Wordstruck. She helps big business communicate their stories. We love helping small business find their story. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you want us to help you find your story and maybe combine it with some fantastic visuals, then we’d love to meet you. Start 2020 with a page turner!

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