HOW IMPORTANT IS PERSONAL BRAND PHOTOGRAPHY?
Your personal brand depends on you putting your best face forward, it tells a story and that’s the story of you.
Investing in fresh, high quality and relevant images of yourself is crucial if you want to connect with your audience through marketing channels like Instagram and Facebook.
In this digital age as we make our buying decisions more and more online, it important to remember that people connect with people, not with businesses, and so when you are a small business competing with the masses, connecting with your potential clients on a personal level through pictures of yourself is an absolute must.
According to the Huffington Post, posts on LinkedIn, Facebook and Instagram that include an image receive 120 - 180% more visibility and engagement.
People do business with people and creating that connection through regular use of images of yourself, or your team, creates trust. And trust builds long-lasting relationships, which is what we all want, right?
Before I started Content Jam with my business partner, Alise, I would say images of the business owner was one of the biggest hurdles I ran into when building websites for my clients.
Most people understand the importance of images in creating a strategic and beautiful website and come ready with either professional product shots or some well thought out, beautifully curated lifestyle images that represent the services they offer.
When it comes to images of themselves though I usually hit a wall. People don’t have them and usually feel the time and money investment required to get them just isn’t at the top of their list of priorities.
But creating a genuine, authentic and engaging connection with your audience absolutely requires them to see who they’re doing business with!
If you rely on digital marketing for your business in ANY way, then using personal brand photography is vital.
So why can’t I just take pics of myself on my iPhone I hear you ask?
Well, you can! But lesser quality images are going to be reflected in your clients’ view of your business. If you devalue your brand in this way, then your potential clients will lose trust in the quality of what you deliver. Every connection we make with our potential clients will influence the way they think about us and our business.
But organising my own photoshoot is time-consuming and expensive. And frankly, I don’t love getting my photo taken anyway!
I get it! Organising a photoshoot session can be pricey, time-consuming and a bit daunting, especially if you don’t love getting pictures taken of yourself.
So what’s the solution?
Well, we were having the same problem with pics of ourselves for social media and our websites. So Alise and I got together and developed a way to make this process super fun and way more affordable. Out of this genuine frustration Content Jam was born.
We addressed the pain-points of:
affordability
long timeframes
the awkwardness a traditional personal brand photoshoot can entail
By creating packages starting from just $99 you can get high resolution, quality images, shot by a professional photographer in an amazing location, hand-picked for it’s unique vibe. We make you feel totally at ease, like a rockstar while you’re at it.
Content Jam is a totally new way of looking at personal brand photography.
It allows you to update your images regularly with its affordability and quick timeframe. It means your audience will always be delivered up fresh content and will be connecting with you in a genuine and much deeper way, then simply posting stock photography.
A beautiful grid is one thing. But a beautiful grid that truly represent you and your brand through authentic and genuine photography is a whole other thing.
If your business has been crying out for this service then book your session now.
We are creative entrepreneurs with years of experience building successful and rewarding businesses for ourselves and others. Now we want to focus on You.
Making you and your business look, feel, sound and sell like a total rockstar is our secret sauce.